Workshop Seminar on Service Provision for Japanese Tourism

Project Organizer
Tourism Authority of Thailand (TAT)

Rationale and Principle
The project, “Workshop Seminar on Service Provision for Japanese Tourism”, is undertaken by the Tourism Authority of Thailand (TAT) due to the awareness of the importance of maintaining Japan market. Previously, TAT has cooperated with the ASEAN JAPAN CENTRE, whose head office is in Japan, to organize the “Seminar on Japanese Tourism” since 1982. The seminar has been regularly held both in Bangkok and other provinces, especially, those which have many important attractions, with the purposes of giving knowledge to tourism industry entrepreneurs to contribute to their quality development of the services provided for Japanese tourists.
The project is focusing on the Japanese market, with an aim to strengthen the service potentiality, and to develop the efficiency of tourism industry personnel, particularly those engaged in providing services to Japanese tourists. It also helps assure visitors of the Thailand brand, maintain the market base, and raise the country to be the Tourism Capital of Asia.

The seminar comprises lectures on Japanese international outbound travel trends and quality service provision to Japanese tourists. After that, there will be a group discussion to brainstorm and present ideas. Furthermore, TAT also invites Japanese guest speakers to give lectures based on their own knowledge and direct experiences about Japan’s tourism.

Objectives
1. To give participants knowledge about Japan’s outbound travel trends and quality service provision to Japanese tourists.
2. To reinforce the Thailand brand.
3. To encourage the establishment of alliance networks among entrepreneurs, and personnel in the tourism industry.

Date
Thursday,14 - Friday, 15 February, 2008.

Location
The Emerald Hotel, Bangkok.

Target Groups
Hotel entrepreneurs , travel agencies, restaurants, transportations , souvenir shops, airlines, hotel and tourism associations , TAT officers and related government organizations and academic institutions totally 180 persons.

Speakers
1. Mr. Fuihiro Sakakibara, the president of the Mile Post Consultants, Inc.
2. Professor Yasuhiro Watanabe, Faculty of Art and Design, University of Toyama.
3. Mr.Sansern Ngaorungsi, Executive Director East Asia Region,
Tourism Authority of Thailand

Seminar Programs
Lecture, group discussion, and presentation

Language
English

Attendance Fee
600 baht included VAT covering lunch, snacks and documents.

Method of Payment
1. Please transfer the attendance fee to Tourism Authority of Thailand 387-1-0000-1-9 Saving account ,
Tourism Authority of Thailand Sub Branch and send the copy of the transference by fax to 0 2250 5694
2. By cash at Tourism Authority of Thailand 1600 New Petchburi Road, Makkasan, Rajathevi , Bangkok

Application
Application is opened from now until February 8 ,2008. It can be obtained at www.tourismthailand.org. , www.thaitravelmart.com and www.tat.or.th Please submitted the application form together with the copy of attendance fee transference by fax number 0 2250 5694

Expected Outcomes
1. Participants gain knowledge about Japan’s tourism trends, statistics and situation, which would be useful to devise operating strategies.
2. Participants can apply the knowledge in their work to provide appropriate services to Japanese tourists.

File Download
Service_Provision_fo...ese.doc